#SUBCULTURE

STREET-WEAR


Street-wear subculture can be seen as a large subculture with many influences and constantly changing definition. Originating in America with influences from punk culture and more recently hip hop fashion.

Before mainstream media attention and our obsession with following every aspect of  'celebrities' lives and fashion, street-wear was an underground movement. Pushed by peoples individual style and 'street' clothes. 

In the 80s, street fashion had a huge influence with sportswear, but also surf, skate and hip hop communities have roots in street-wear.

What we class as street-wear or more 'aggressive' street-wear now takes its inspirations from hip hop and hip hop artists and the clothes they were.

Rough Copy - London Street-wear

Rhianna wearing KTZ

Jaden Smith wearing KTZ

Street-wear is an ever evolving subculture, that changes with new generations wanting to be creative and rebellious.